My Process


This is an overview of my forever evolving approach to product design.
While keeping insights in mind, I am able to move through each phase of the product design lifecycle with a full understanding of how what I'm building should meet the goals of the business.


Design Strategy | The connection between the business and design throughout the entire product design process

Gaining insight on:

  • Targets & Metrics
  • Market Positioning
  • Sales & Marketing Funnels


Problem Discovery | Taking requirements of the business and the needs of the user, and validating the problem through metrics and data.

  • Competitive Analysis
  • Concept Mapping
  • Affinity Diagram
  • User Research
  • Synthesis
  • Opportunity Assessment
  • Heuristic Analysis

User Experience | Creating concepts around what the user’s experience will be, and what they need to do to accomplish each workflow while keeping the goals of the business in mind.

  • Personas
  • User Stories
  • User Journeys
  • Experience Mapping
  • Feature Prioritization


UI Design | Building the interface of the user experience while understanding technical constraints and testing design and copy choices.

  • Information Architecture
  • Site Map
  • User Flow
  • Sketches
  • Wireframes
  • UI Design
  • Prototyping
  • Copy Writing
  • Usability Testing


Product Development | Defining a launch plan with marketing and additional stakeholders to promote the product while working with engineering to support development through QA testing.

  • Development Support
  • QA Testing
  • Launch


About Me